BY Liza Colby Smith | Homadge.com You know the jam...…
BY Liza Colby | HomADge.com
While I’m typically NOT a cat lover (woof, woof – dogs all the way!), there’s a new ad out for the 2013 Toyota Corolla with a featured feline from which I cannot look away! It’s a slow ad, with sweet, mellow French music and I just love it.
The cat’s expressions… so serious, SO into the car. The “product” shots are squeezed in between cat-focused frames and the art direction is compelling in that way. Definitely different than other Toyota ads I’ve seen. Awesome job, Toyota. Masochistic kitty, I kind of adore you.
Editor’s note: This is a guest blog post by Liza Colby, a copywriter who has a passion for advertising. She often shares interesting automotive ads on her blog HomADge.com. And she’ll be sharing them from time-to-time with us here as well. Enjoy! Also, we should note the Corolla in this commercial is for the New Zealand market.
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