New ad from Toyota calls for an advanced world

BY Liza Colby |

Editor’s note: This is the first installment of guest blog posts by Liza Colby, a copywriter who has a passion for advertising. She often shares interesting automotive ads on her blog And she’ll be sharing them from time-to-time with us here as well. Enjoy!

Last time I saw Melanie, I told her it’s been a while since I’ve seen a car commercial that’s caught my attention. That is, until today, when I discovered “Advanced World” for Toyota (Saatchi & Saatchi, Italy) on, one of my favorite ad sites.

The first thing I was attracted to was the music, and then the colors, and then the couple… and then, the cars. While I’m not a car junkie like Melanie, a good chunk of my month is spent driving. When a car company speaks to me, I listen.

(Can’t see the video embedded above? Click here to watch it on YouTube.)

I certainly believe, as many ads like this suggest, that a more advanced world is a better world, and as the only copy in the ad reads: “no world will be truly advanced if automobile technology goes unchanged.”

Thanks Toyota, for the inspiration, your high-tech motivation and an ad that caught my attention. Keep ‘em coming!

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Liza Smith

3 Responses to “New ad from Toyota calls for an advanced world”

  1. A very well made commercial! I get it too….

    Although I am a car fan, I must admit that the unfolding futuristic story line with an odd throwback was what kept my attention. Notably there was not one shot of a featured product, a hybrid, at any time within this commercial. That makes for an unusual approach, but something only Toyota can get away with given its hybrid success, unmatched by any other manufacturer.

  2. I actually think it looks pretty badass with all those old cars rolling around in the futuristic city. Very cyberpunk. The fact that they stole a bunch on Star Trek sound effects is pretty awesome too.

  3. Thanks for the guest post Liza! Cool stuff in that commercial!