New ad from Toyota calls for an advanced world

New ad from Toyota calls for an advanced world

BY Liza Colby |

Editor’s note: This is the first installment of guest blog posts by Liza Colby, a copywriter who has a passion for advertising. She often shares interesting automotive ads on her blog And she’ll be sharing them from time-to-time with us here as well. Enjoy!

Last time I saw Melanie, I told her it’s been a while since I’ve seen a car commercial that’s caught my attention. That is, until today, when I discovered “Advanced World” for Toyota (Saatchi & Saatchi, Italy) on, one of my favorite ad sites.

The first thing I was attracted to was the music, and then the colors, and then the couple… and then, the cars. While I’m not a car junkie like Melanie, a good chunk of my month is spent driving. When a car company speaks to me, I listen.

(Can’t see the video embedded above? Click here to watch it on YouTube.)

I certainly believe, as many ads like this suggest, that a more advanced world is a better world, and as the only copy in the ad reads: “no world will be truly advanced if automobile technology goes unchanged.”

Thanks Toyota, for the inspiration, your high-tech motivation and an ad that caught my attention. Keep ‘em coming!

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There are 3 comments for this article
  1. Matt Keegan at 11:23 AM

    A very well made commercial! I get it too….

    Although I am a car fan, I must admit that the unfolding futuristic story line with an odd throwback was what kept my attention. Notably there was not one shot of a featured product, a hybrid, at any time within this commercial. That makes for an unusual approach, but something only Toyota can get away with given its hybrid success, unmatched by any other manufacturer.

  2. Court Demone at 5:20 PM

    I actually think it looks pretty badass with all those old cars rolling around in the futuristic city. Very cyberpunk. The fact that they stole a bunch on Star Trek sound effects is pretty awesome too.

  3. Trevor at 7:04 PM

    Thanks for the guest post Liza! Cool stuff in that commercial!