How do you position a sports car as handsome, poised,…
Be Car Chic editor, Melanie Batenchuk, recently joined the Washington Automotive Press Association Board of Directors as Second Vice President. WAPA serves automotive journalists, bloggers, and industry groups in the Baltimore-Washington, D.C. area. With members all over the country, the association is a great way for manufacturers and regulators to keep in touch with automotive media.
An ingrained part of the D.C. automotive community, Melanie hosts periodic DC Car Chat functions that bring together various industry representatives and media. Melanie’s campaign on distracted driving and unique experience in the industry – working at a dealership, advocating for international car dealers, and crafting social media strategy for a domestic automaker – qualify her for this role.
She has big plans for her role under WAPA’s current president Jessica Anderson of Kiplinger’s Personal Finance. She will help the Board undertake new communications-focused projects, including updating the organization’s website and consulting on best practices in social media.