Toyota to announce plural of Prius at Chicago Auto Show

A few weeks ago, I wrote a post asking you to help Toyota solve the plural Prius puzzle.  Voting ends tomorrow, February 17. That means there’s only ONE day left to vote for what Toyota should name its line of Prius vehicles. I’m opting for just calling them all “Prius” because it’s become synonymous with “hybrid” over the years. In my opinion, this would be their best opportunity for a strong brand.

With more than one million votes already cast, “Prii” and “Prius” are taking the lead with 25 percent and 24 percent of the vote respectively. “Priuses” is a close third with 20 percent of the vote. After the polls close, Toyota will spend a few days mulling over the most popular vote before making its official announcement at the Chicago Auto Show on February 20.

Leading up to the big announcement, Toyota has used humor to analyze the proper ending for the plural of Prius. Here are a few videos they have published in recent weeks. My favorite is the “octopus” is to “octopi” as “Prius” is to “Prii”!

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Melanie Batenchuk

5 Responses to “Toyota to announce plural of Prius at Chicago Auto Show”

  1. In this world of social networks nothing makes more sense that give your customers real ownership of your products. This is a great example of that, the brand doesn’t decide the right term (regardless of what the rules are); instead the customers decide it, making them owners of not only a product, but also the brand.

    • Melanie Batenchuk

      Great point, Carlos. Thanks for sharing your thoughts. I’ll be interested to see everyone’s reaction to their final choice. Hopefully what Toyota wants won’t differ from what people vote for – that could be disastrous!

  2. love the jame limpton videos!

  3. How about: iPRI? Cheers C.


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