Be Car Chic

Welcome to the Fourth Annual ‘He Said, She Said’ Super Bowl Automotive Ad Analysis! I can’t believe Chris Baccus and I started this roundup for SB44 in 2010. Back then, we were pretty much the only people writing an analysis on the car commercials. Our team up remains one of the most anticipated blog posts […]

BY Liza Colby Smith | Homadge.com Ah Hyundai – now here’s a breath of fresh air. Apparently, the latest ad, “Stuck” is one of a few ads we’ll see during the big game. I really love the art direction. And I’m a sucker for slobbering dogs. This ad is short, sweet and clear. Very well […]

We are less than a week out from Super Bowl Sunday and, if you pay any attention to the Internet at all, you’re probably already tired of the incessant ad spoiler alerts – from the very people who created them! Yes, we are in the height of marketing mayhem  You thought that the holidays were bad, […]

BY Liza Colby Smith | Homadge.com OH NO. Pretty big sad face here. Volkswagen has let me down… big time. I had such huge expectations. I wanted to be blown away by the VW big game commercial after viewing their teaser ad. But nope, this ad is not doing it for me at all. First off, […]

BY Liza Colby | Homadge.com Oooooh oooh ooh! I am super stoked for the VW big game commercial… are you? Just the YouTube description has me feeling giddy – “In this pre-game release video Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that’s become awash […]

BY Liza Colby Smith | Homadge.com Oh, Toyota. You made an excellent choice with Kaley Cuoco, but this ad… not feeling it. I’ll take Miss Cuoco as my BFF personal genie (and listen to “I Wish” on repeat) any day, but the choices for each scene feel so done before. “I wish” they would just […]

BY Liza Colby Smith | Homadge.com You know the jam… “I wish I was little bit taller, I wish I was a baller, I wish I had a girl who looked good I would call her. I wish I had a rabbit in a hat with a bat…” (Now, wait – isn’t the next line, […]