Be Car Chic

Upon entering Cobo Hall in downtown Detroit, the message was crystal clear: the auto industry is back. With a record-breaking 17.5 million unit year behind us, automakers pulled out all the stops for the 2016 North American International Auto Show (NAIAS). Displays reached near the convention hall ceiling, featuring mega-sized digital screens running video full-time, […]

By BOB GRITZINGER, Contributing Editor | @bobgritzinger When I previewed my plans for covering the North American International Auto Show in Detroit, I talked about the show’s significance on the world stage and set my sights thusly: “I’ll be out scouring the show for the automotive world’s latest, greatest, smartest, coolest vehicles, and—because this ranks […]

We hit the show floor in Detroit this week to capture the latest from car manufacturers from around the world. Here are some shots from our walk through Cobo Hall. What was your favorite unveil of the 2015 Detroit Auto Show? All-new Acura NSX Mercedes-Benz GLE-CLass Coupe Buick Avenir Concept Toyota Tacoma Hyundai Santa Cruz […]

The excitement continued today at the Detroit Auto Show/#FordNAIAS. Although we were stuck in traffic for a while thanks to the pretty snow I was admiring yesterday, we were still able to catch a meet-and-greet with Ford President and CEO Mark Fields (thanks to Ford for adjusting the program schedule). As mentioned in this tweet, […]

Take a look inside what Ford’s “digital influencers” got to experience at the Detroit Auto Show in January 2015.

Be Car Chic has been hitting up the Detroit Auto Show, or NAIAS, for the last five years. We are excited to be represented by an expanded team this year in the nation’s automotive capital through contributor and social media manager, Whitney Gonzalez, and our contributing editor, Bob Gritzinger (who’s no stranger to The D). […]

On January 14, I got to spend some time chatting with Bill Press on his nationally syndicated radio show. The topic? The 2014 North American International Auto Show, a.k.a. the Detroit Auto Show. I reported live from the Motor City last week to provide The Bill Press Show a run-down of the mood at NAIAS […]

The Corvette has been a hot topic for months. Pictures and video frames were leaked, #Corvettepredictions were made via Twitter. Enthusiasts and journalists everywhere couldn’t wait any longer for January 13, 2013. All of that energy and enthusiasm collided last night when at least 2,000 people witnessed the highly-anticipated unveiling in a large warehouse on […]

We are on our way to Detroit, Mich. to join thousands of journalists from around the globe at what’s expected to be the pinnacle of this year’s auto show season. The most anticipated vehicle reveal? The 2014 Chevrolet Corvette. The excitement on Twitter, Facebook and our favorite auto blogs is palpable. Want a glimpse of […]

After a few long years of easing back to normal, Detroit is back! Yes, all signs point to a complete metamorphosis of the Motor City and its annual auto show. Today was Day 1 of the Press Preview at the North American International Auto Show (NAIAS), and we spent it hustling from one reveal to […]