Be Car Chic

Upon entering Cobo Hall in downtown Detroit, the message was crystal clear: the auto industry is back. With a record-breaking 17.5 million unit year behind us, automakers pulled out all the stops for the 2016 North American International Auto Show (NAIAS). Displays reached near the convention hall ceiling, featuring mega-sized digital screens running video full-time, […]

Be Car Chic has been hitting up the Detroit Auto Show, or NAIAS, for the last five years. We are excited to be represented by an expanded team this year in the nation’s automotive capital through contributor and social media manager, Whitney Gonzalez, and our contributing editor, Bob Gritzinger (who’s no stranger to The D). […]

We are on our way to Detroit, Mich. to join thousands of journalists from around the globe at what’s expected to be the pinnacle of this year’s auto show season. The most anticipated vehicle reveal? The 2014 Chevrolet Corvette. The excitement on Twitter, Facebook and our favorite auto blogs is palpable. Want a glimpse of […]

Auto Shows are abound with awards and recognition for automakers that have put their heart and soul – and R&D dollars – into new products. I thought it might be fun to take a less serious approach to ‘honoring’ (and I do use that term loosely) the concept cars displayed at the 2012 North American […]

After a few long years of easing back to normal, Detroit is back! Yes, all signs point to a complete metamorphosis of the Motor City and its annual auto show. Today was Day 1 of the Press Preview at the North American International Auto Show (NAIAS), and we spent it hustling from one reveal to […]