Be Car Chic

On Thursday, March 24, Lexus and Be Car Chic collaborated on an event at the 2016 New York International Auto Show. The panel discussion focused on how women experience car buying and what Lexus, a Japanese-based luxury automaker, is doing to ensure that women, millennials and multicultural groups have a seamless sales process at their […]

Upon entering Cobo Hall in downtown Detroit, the message was crystal clear: the auto industry is back. With a record-breaking 17.5 million unit year behind us, automakers pulled out all the stops for the 2016 North American International Auto Show (NAIAS). Displays reached near the convention hall ceiling, featuring mega-sized digital screens running video full-time, […]

Auto Show season may have wrapped up for journalists, but the trends we have seen are just getting their start. This year’s New York International Auto Show (NYIAS) has us excited about some new trends while baffled by others. Here’s a glimpse of what you can expect to see on the streets… 5 Trends from […]

We’re back with MotoManTV – and a guest intro by our friend Emme Hall of MMMotorSports – to talk about the beautiful Lincoln Continental Concept debuted at the 2015 New York Auto Show. Know what else is back? The color BLUE. MotoMan and I touch upon this trend and a few others in this video. […]

Playing model for a night with Project Gravitas and She Buys Cars at the New York Auto Show We were invited to participate in a women’s blogger event called “Girls Night Out” (#NYIASGNO) hosted by She Buys Cars and Toyota at the Javits Center in New York. To sweeten the deal, our friends at SBC […]

We hit the Show floor in New York City last week for a strong wrap to the 2014-2015 auto show season. While there, we ran into our friend George Notaras of MotoManTV. Not only did he invite us to co-host his #AskMotoManTV segment live from the show, he even gave us the privilege of doing […]

By BOB GRITZINGER, Contributing Editor | @bobgritzinger For some time now, I’ve been intrigued by the long-distance road-trip potential of the 2015 Chevrolet Cruze Diesel. So when the folks from Made Across America asked if I could drive the car round-trip from Detroit to Washington, D.C., I jumped at the opportunity. Made Across America Made […]

By BOB GRITZINGER, Contributing Editor | @bobgritzinger When I previewed my plans for covering the North American International Auto Show in Detroit, I talked about the show’s significance on the world stage and set my sights thusly: “I’ll be out scouring the show for the automotive world’s latest, greatest, smartest, coolest vehicles, and—because this ranks […]

We hit the show floor in Detroit this week to capture the latest from car manufacturers from around the world. Here are some shots from our walk through Cobo Hall. What was your favorite unveil of the 2015 Detroit Auto Show? All-new Acura NSX Mercedes-Benz GLE-CLass Coupe Buick Avenir Concept Toyota Tacoma Hyundai Santa Cruz […]

The excitement continued today at the Detroit Auto Show/#FordNAIAS. Although we were stuck in traffic for a while thanks to the pretty snow I was admiring yesterday, we were still able to catch a meet-and-greet with Ford President and CEO Mark Fields (thanks to Ford for adjusting the program schedule). As mentioned in this tweet, […]

Take a look inside what Ford’s “digital influencers” got to experience at the Detroit Auto Show in January 2015.

Be Car Chic has been hitting up the Detroit Auto Show, or NAIAS, for the last five years. We are excited to be represented by an expanded team this year in the nation’s automotive capital through contributor and social media manager, Whitney Gonzalez, and our contributing editor, Bob Gritzinger (who’s no stranger to The D). […]

I went back to the studio bright and early Monday morning to catch up with Bill Press on the automotive industry. We talked about the upcoming auto show season, green car news, and Tesla’s Model X. Fast forward to the 1:38:00 mark to watch and listen via the video below (also available on FreeSpeech.org). Catch my […]

It’s very exciting to get an invite to the lovely, scenic Lake Tahoe, California. But after the moment of bliss passed, and I had a chance to read the instructions provided by Kia, who would be hosting me, I thought, “What am I going to wear?!” The Challenge: 72 hours including travel There may be contact […]

BY Bob Gritzinger, Contributor | @bobgritzinger Before introducing the 2015 Mustang, Ford did a great job of reminding us of the iconic pony car’s glorious 50-year history, showing off a collection at the Petersen Museum in Los Angeles that included a Mustang from each of the car’s five generations since its introduction in 1964. And then […]

Last week, we were holding down the fort in the Big Apple. We had so much fun talking cars with Bill Press on his morning radio show back in January (during the Detroit show), that we did it again. This time, we focused our conversation on: Car brands’ ‘bread-and-butter’ models Luxury features on entry-level models […]

Imagine standing aboard an aircraft carrier in the water, when all of a sudden the deck begins to move you upward, raising you to eye level with two special showpieces from two iconic brands. That’s what it was like to be one of nearly 200 witnesses at Land Rover’s launch event ahead of the New […]

On January 14, I got to spend some time chatting with Bill Press on his nationally syndicated radio show. The topic? The 2014 North American International Auto Show, a.k.a. the Detroit Auto Show. I reported live from the Motor City last week to provide The Bill Press Show a run-down of the mood at NAIAS […]

The New York International Auto Show opens to media tomorrow with a slew of press conferences. In fact, the schedule is so packed that half-a-dozen reveals are scheduled for tonight. What was that about the early bird and the worm? I’m not sure how I feel about scheduling exclusive reveals ahead of the first press […]

Good morning and happy Tuesday from the Big Apple! I’m here for the New York International Auto Show (#NYIAS on Twitter), which runs from March 27 and 28 (press days) through April 7 (for the public). First stop, the Grand Hyatt Kicking off the show is the NADA and J.D. Power Automotive Forum. I’ve had […]