Nissan launches #RedThumb campaign against distracted driving
Nissan recently launched its #RedThumb campaign to discourage drivers from…
The proliferation of mobile technology has impacted our lives from all aspects – from our jobs, keeping in touch with family and friends, to shopping and watching our favorite TV programs. Access to the internet is becoming easier and easier.
According to NHTSA, 16- to 24-year-old drivers visibly manipulating mobile devices while driving are on the rise, jumping from 1.5 percent in 2010 to 3.7 percent in 2011. At the same time, other research suggests that teens prefer to use text messaging to communicate over talking on the phone.
A 2012 Pew Internet study found that more than 77 percent of adolescents own a smartphone, and 75 percent of all American teenagers text message. Fewer than 40 percent of teenagers use their mobile phones to make calls. Here are a few telling stats from that research:
Nearly two-thirds (63 percent) of all teens say they exchange text messages every day with people in their lives. This number far exceeds the frequency with which teenagers choose to do the following:
How do you think mobile tech innovations impact teens and their ability to drive safely?
Good afternoon, thanks for sharing. I ran across something a few weeks ago that I think is a stupidly simple way to create awareness for distracted driving. It is at http://www.redthumbreminder.com I am 6’6″ and 300+ pounds, so me walking around with nail polish on my thumb is noticeable. I have had nearly 100 conversations over the past few weeks just because of doing this. I figure a little embarrassment is worth it if I can help save a life.
Hey Bill – Thanks for that suggestion, and thank you for keeping up the fight against distracted driving! Cheers, Melanie