Be Car Chic

BY Liza Smith, Automotive Ads Contributor | @Homadge Volkswagen has been airing some AWESOME commercials this past month. Personally, I wasn’t a huge fan of the big game spot (though I thoroughly enjoyed the teaser ad), so post-Super Bowl, I am so thrilled to see a whole slew of new ads that make me smile [...]

BY Liza Colby Smith | Homadge.com OH NO. Pretty big sad face here. Volkswagen has let me down… big time. I had such huge expectations. I wanted to be blown away by the VW big game commercial after viewing their teaser ad. But nope, this ad is not doing it for me at all. First off, [...]

BY Liza Colby | Homadge.com Oooooh oooh ooh! I am super stoked for the VW big game commercial… are you? Just the YouTube description has me feeling giddy – “In this pre-game release video Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that’s become awash [...]

BY Andrew Stoy |  autoweek.com What is it? If you hadn’t heard, Volkswagen has big plans for the American market: The company wants to roughly triple the number of vehicles it sells in the United States by 2018. To do that, we’re getting a few models tailored specifically to what VW thinks are this country’s tastes, [...]

On Friday, December 9, the Washington Automotive Press Association held a luncheon at Volkswagen North America’s headquarters in Herndon, Va. A blend of journalists and industry representatives attended to both conclude another year of quality WAPA programming and to hear from VW’s chief of product and marketing, Tim Mahoney. Following a catered lunch provided by [...]

Updated 12/3/11 at 7:03 a.m. Earlier this week, I was astonished at the carelessness of one of our own. I couldn’t believe the behavior of a professional who represents the auto industry here in the D.C. area. A friend of mine brought the tweet of Audi’s social media manager, Andy White, to my attention because of [...]