Be Car Chic

After a six-week campaign and more than 1.8 million votes, the public has chosen to pluralize the Prius by calling two or more of Toyota’s hybrid vehicles “Prii.” This version of the word earned 25 percent of the vote, shutting out other variations like Prium, Priuses, Prien, and Prius. Toyota made the announcement earlier today [...]

A few weeks ago, I wrote a post asking you to help Toyota solve the plural Prius puzzle.  Voting ends tomorrow, February 17. That means there’s only ONE day left to vote for what Toyota should name its line of Prius vehicles. I’m opting for just calling them all “Prius” because it’s become synonymous with “hybrid” [...]

The first press day at the North American International Auto Show (NAIAS) in Detroit, Mich., was packed with news from automakers. Included in the flurry of announcements was a juicy projection from Toyota. The manufacturer plans to expand the Prius…into an entire brand. What we know as “a” Prius will become a whole line of [...]