Be Car Chic

We may have skipped a year, but Chris Baccus and I have vowed to round out our Super Bowl ‘He Said, She Said’ automotive analysis with year five. Chris was probably THE first person I collaborated when I started this blog. He and I met virtually through Twitter long before we met in person (like […]

Welcome to the Fourth Annual ‘He Said, She Said’ Super Bowl Automotive Ad Analysis! I can’t believe Chris Baccus and I started this roundup for SB44 in 2010. Back then, we were pretty much the only people writing an analysis on the car commercials. Our team up remains one of the most anticipated blog posts […]

We are less than a week out from Super Bowl Sunday and, if you pay any attention to the Internet at all, you’re probably already tired of the incessant ad spoiler alerts – from the very people who created them! Yes, we are in the height of marketing mayhem  You thought that the holidays were bad, […]

Welcome to the annual ‘He Said, She Said’ analysis of the Super Bowl automotive ads! While covering the car commercials can be daunting, especially with so many pre-game web releases (more on that later), this is one of my favorite posts of the year. This is the third year in a row that I’ve teamed […]

In recent months, I have been working diligently to expand my social media network. In my quest to build an online presence and to learn what social media is all about, I met Chris Baccus (@cbaccus). Chris is a digital brand guru from Detroit who has a successful blog and loves his red BMW 335i. […]