Be Car Chic

We recently joined a webinar with Jim Farley, Group Vice President of Global Marketing, Sales and Service, to learn about how Ford listens to their customers. Ford has been doing a lot of listening since the auto industry downturn that hit hard in 2008, and it turns out that listening to consumers has been one of [...]

As you may have noticed, there’s a lot of news swirling around about gas prices. Yes, they’re skyrocketing. I’ve also been covering this hot topic here on Be Car Chic. Below are the links to my most recent articles: Industry Pulse: Interview with Consumer Reports’ Jeff Bartlett Gas prices, parts shortages to cause consumer woes [...]

Today’s post is an Industry Pulse feature – Be Car Chic’s monthly column that shares insights gathered from leaders within the automotive community, focusing on current topics important both to the industry and to the consumer. Click here to read the previous Industry Pulse piece. Jeff Bartlett is a seasoned automotive journalist who gets behind the wheel of the cars [...]

It seems that every year, just as the weather becomes warmer and “road trip season” nears, the news media begin predicting how much consumers can expect to pay for a gallon of gas come Memorial Day weekend.  This year is no different; however, the problem is exacerbated by the Japan earthquake and tsunami devastation, the [...]