Be Car Chic

More than a decade ago, Ford Motor Company announced that it would work to reduce water consumption at its manufacturing facilities worldwide through its Global Water Management Initiative. Fast forward to 2012, and the company has certainly made an impact. Since 2000, Ford has reduced its total amount of water used from 64 million cubic [...]

Update (3/16/13): Snowquestration postponed our original event. The new date is Wednesday, April 3. Same place, same time. Hope to see you there!  DC Car Chat is back in 2013 by popular demand! You asked for it and Ford is helping us make it happen. Put March 6 on your calendar for this year’s first event and [...]

Have you ever driven while sleepy and barely able to keep your eyelids propped open? Have you ever been so tired that no matter how many Red Bull energy drinks or cups of Dunkin’ Donuts you drank you were still exhausted – and then you had to make a long road trip? Well, you’re not [...]

On Tuesday, August 14, Erich Merkle, U.S. Sales Analyst for Ford Motor Company, will speak to a group of automotive journalists and industry representatives about the company’s sales. Be Car Chic also recently heard from Ford’s Jim Farley, VP of Global Marketing, Sales and Service, on a similar topic. According to Ford’s media site, the [...]

Ford is in the midst of launching its first global performance car, the 2013 Focus ST. This sporty compact comes packed with Recaro seats to hug your butt, custom stitching and fabric insets to match the Tangerine Scream exterior, and a short gearbox to keep that smile on your face while weaving through traffic. I [...]

We recently joined a webinar with Jim Farley, Group Vice President of Global Marketing, Sales and Service, to learn about how Ford listens to their customers. Ford has been doing a lot of listening since the auto industry downturn that hit hard in 2008, and it turns out that listening to consumers has been one of [...]

Announced via its company Facebook page this morning, Ford Motor Company revealed that its next-generation Escape will be greener than ever, utilizing 25 recycled 20-ounce plastic bottles in each petite ute’s carpeting. The car maker had already selected to shun petroleum in 2008, choosing to integrate soy in its seats. This is just another step for the [...]

As university students embark on a year of “broadening their horizons,” they won’t have to worry about borrowing Mom or Dad’s old junker to get to class or grab groceries. Ford and Zipcar have teamed up to help U.S. college students tote around in style, and for much less than a monthly payment would cost [...]

Ford unleashed a new video today that pits two groups of JabbaWockeeZ dancers against each other. If you are familiar with the TV show America’s Best Dance Crew, then you’ve heard of this group. They won the title during the show’s first season and are an extremely talented bunch. Much like Ford used hip hop [...]