Tag Archives: chris baccus
Google car

What marketing segments may look like for the autonomous car

BY Chris Baccus | Contributor & Automotive Marketing Expert We have recently witnessed one of the most significant changes in the auto industry since the Model T and the assembly line: the electric car. The electric power of a car wasn’t the big shift since early electric car production began in the 1880s. No, it’s […]

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Fifth annual Super Bowl auto ad watch with Chris Baccus

We may have skipped a year, but Chris Baccus and I have vowed to round out our Super Bowl ‘He Said, She Said’ automotive analysis with year five. Chris was probably THE first person I collaborated when I started this blog. He and I met virtually through Twitter long before we met in person (like […]

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Automotive Ads in Super Bowl 47: Fourth Annual ‘He Said, She Said’ Analysis

Welcome to the Fourth Annual ‘He Said, She Said’ Super Bowl Automotive Ad Analysis! I can’t believe Chris Baccus and I started this roundup for SB44 in 2010. Back then, we were pretty much the only people writing an analysis on the car commercials. Our team up remains one of the most anticipated blog posts […]

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Automakers prep for Super Bowl Sunday and so do we!

We are less than a week out from Super Bowl Sunday and, if you pay any attention to the Internet at all, you’re probably already tired of the incessant ad spoiler alerts – from the very people who created them! Yes, we are in the height of marketing mayhem  You thought that the holidays were bad, […]

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Super Bowl 46 Automotive Ads: 3rd Annual ‘He Said, She Said’ analysis with Chris Baccus

Welcome to the annual ‘He Said, She Said’ analysis of the Super Bowl automotive ads! While covering the car commercials can be daunting, especially with so many pre-game web releases (more on that later), this is one of my favorite posts of the year. This is the third year in a row that I’ve teamed […]

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10 underground auto blogs you should read

I know that not everyone is gaga over social media, but I’m one of those people who gets excited to meet new folks no matter what the setting. I’ve been on Twitter since 2008, and I can honestly say that the relationships I’ve built online have helped propel the success of this blog.While I do […]

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Super Bowl 45 Automotive Ads: He Said, She Said Analysis with Chris Baccus

My good automotive pal, Chris Baccus, and I teamed up again this year to cover the automotive Super Bowl ads. He’s @CBaccus on Twitter and he writes the Automarketing Blog. While neither of us had a dog in the fight, he cheered for the Packers while I rooted for the Steelers. I don’t need to […]

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