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#FordTrends is innovating the automotive future

By NICOLE WAKELIN | Guest Contributor This year’s annual #FordTrends conference moved from Detroit to Ford Motor Company’s new Research and Innovation Center in Palo Alto, California. Along with that move comes a focus on looking not at where cars are today and what Ford has already done, but at where they will be in […]

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Autos 0-60 with Becarchic

Melanie Batenchuk | Autos 0-60 with Javier Mota

Be Car Chic founder & editor, Melanie Batenchuk, recently was interviewed by Javier Mota of Autos 0-60 on his weekly Sirius XM radio program on Channel 153. Javier asked her about the changing landscape of automotive media and what her role has been in helping to transform that, what’s so desirable about being a social […]

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DOT BeyondTraffic

DOT launches #BeyondTraffic | 30-year framework plan

Today, U.S. Department of Transportation Secretary Anthony Foxx will hold a town hall meeting at Google headquarters in Silicon Valley to announce the agency’s “Beyond Traffic” initiative. Slated as a discussion on his 30-year plan for the framework of our future transportation choices, Secy. Foxx looks to get out in front of technologies such as […]

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Using Waze Smartly and Safely

I’ve said it before and I’ll say it again – I love using Waze! Hopefully, by the end of this piece, you will become a Waze believer, too. What is Waze? Waze is more than your typical navigation app. Has your GPS ever alerted you of police speed traps (not that we would ever speed) or […]

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2014-07-16 17.08.12-2

The Fray concert with the Buick Regal GS at #GMSummerSeries

We had a great time checking out the #GMSummerSeries with Drive the District on Wednesday night. General Motors invited Be Car Chic to enjoy The Fray at local venue, Wolf Trap National Park. BCC editor, Melanie Batenchuk, brought along Mr. Car Chic plus two friends / bonafide car gals – Jessica Anderson of Kiplinger’s Personal Finance and Farleigh Wolfe. The […]

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These dads up the ante on Toyota’s #SwaggerWagon

You may recall the last time Toyota launched its Sienna minivan using the #SwaggerWagon nickname paired with ridiculous raps from parents. This time, Toyota teamed up with creative dads to showcase the new 2015 Toyota Sienna through the company’s first-ever online vehicle launch. Check out each of their videos below. Which is your favorite? Created […]

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Image provided by Michelin USA

LAST CHANCE: Enter to Win a Set of Michelin Tires

As you may have heard, we are giving away a set of Michelin tires to one lucky participant in honor of our “Distraction Free Friday” campaign. We’d love to hear your thoughts on distraction-free driving. Read more about the giveaway, here. Good luck! Enter using the form below. Your last chance to enter is June […]

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2014-04-05 11.42.02

Social media influencer recap of #NextGenesis launch

Last weekend, Hyundai saved the most fun for last by putting social media influencers from all backgrounds together for the final wave of its launch of the 2015 Genesis. Using the hashtag #NextGenesis, our group flooded Twitter and Instagram with hundreds of pictures of our adventures and the car. We were thrilled to be included […]

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Honda drivein logo

Will you help Honda save the American drive-in?

Honda’s launching a campaign to save a piece of Americana that could never be replaced. The nostalgia of watching a movie shown through 35mm film is something with which nearly every generation alive today can identify. Why does Honda care about America’s drive-in history? They’ve been building cars here for more than 30 years, so […]

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Texting & Driving - It Can Wait - ATT

‘It Can Wait’ campaign asks you to ditch the distractions

BY Liza Smith, Automotive Ads Contributor | @Homadge Hello to all the distraction-free drivers reading this post. If for some weird reason you’re not on board to ditch the distractions, I encourage you to check out While I’ll be sharing some distraction-free advertising over the next few weeks, I wanted to start these posts with […]

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Wrapping up Auto Show season in the Big Apple, Part I

Good morning and happy Tuesday from the Big Apple! I’m here for the New York International Auto Show (#NYIAS on Twitter), which runs from March 27 and 28 (press days) through April 7 (for the public). First stop, the Grand Hyatt Kicking off the show is the NADA and J.D. Power Automotive Forum. I’ve had […]

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Smart Autos panel features Pandora, Verizon and Koons Automotive

Social Media Week is in full swing here in D.C. I moderated a panel on social media and smart automobiles yesterday, discussing how recent innovations are impacting the automotive, wireless and technology industries. We filled a room at Verizon in downtown Washington with representatives from virtually every angle of the automotive industry – from developers to […]

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Join us for Social Media Week DC

Social Media Week DC is just around the corner. Happening February 18 through 22, this year’s conference features a flurry of events centered around (you guessed it) social media. Check out the full schedule here. So what does social media have to do with the auto industry? More than you probably realize. That’s exactly what […]

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Automotive Ads in Super Bowl 47: Fourth Annual ‘He Said, She Said’ Analysis

Welcome to the Fourth Annual ‘He Said, She Said’ Super Bowl Automotive Ad Analysis! I can’t believe Chris Baccus and I started this roundup for SB44 in 2010. Back then, we were pretty much the only people writing an analysis on the car commercials. Our team up remains one of the most anticipated blog posts […]

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Top 20 Automotive people to follow on Twitter and why

Auto enthusiasts, industry reps and community managers are on Twitter every day. It’s easy to follow the brands you love but what about the actual people?

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Infographic: Distracted Driving and Teenage Drivers

Editor’s Note:  It is no secret how I feel about distracted driving. My Distraction Free Fridays (DFF) campaign has been ongoing since April 2011, and I believe that speaking up on this issue has helped curb behind-the-wheel behavior among those close to me and (hopefully) beyond my network. I often have friends tell me that […]

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Toyota’s Car Commercial for Cat People

BY Liza Colby | While I’m typically NOT a cat lover (woof, woof – dogs all the way!), there’s a new ad out for the 2013 Toyota Corolla with a featured feline from which I cannot look away! It’s a slow ad, with sweet, mellow French music and I just love it. The cat’s expressions… so […]

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Infographic: Best fuel-sipping cars and trucks of 2012

Infographics have really taken off in popularity over the last few years. The word is short for information graphics, which serve to condense a lot of information into an image or series of images that convey a specific message. We recently caught wind of this insightful infographic from the folks at and just had […]

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Makeup artist, VW remind women beauty is in eye of the driver

This morning, the Today Show spotlighted a recent PSA from Volkswagen and a well-known beautician who gives video makeup tutorials that has garnered nearly half a million views since April. The network show has often covered the topic of distraction behind the wheel, particularly when it comes to teen drivers. In a recent poll on their […]

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Nissan uses humor to tout 2013 Altima in ‘Enough’ ad

BY Liza Colby | Updated June 26 at 11:34 a.m. Note: We embedded the wrong video in our original post. So maybe I’m having a string of awesome car ad luck this month. The latest wonder – “Enough” for the 2013 Nissan Altima. I saw this ad during Wilfred on FX (10:30 – 11:00 time […]

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