Archive | Social Media RSS feed for this section

Social media influencer recap of #NextGenesis launch

Last weekend, Hyundai saved the most fun for last by putting social media influencers from all backgrounds together for the final wave of its launch of the 2015 Genesis. Using the hashtag #NextGenesis, our group flooded Twitter and Instagram with hundreds of pictures of our adventures and the car. We were thrilled to be included [...]

Read more

Will you help Honda save the American drive-in?

Honda’s launching a campaign to save a piece of Americana that could never be replaced. The nostalgia of watching a movie shown through 35mm film is something with which nearly every generation alive today can identify. Why does Honda care about America’s drive-in history? They’ve been building cars here for more than 30 years, so [...]

Read more

‘It Can Wait’ campaign asks you to ditch the distractions

BY Liza Smith, Automotive Ads Contributor | @Homadge Hello to all the distraction-free drivers reading this post. If for some weird reason you’re not on board to ditch the distractions, I encourage you to check out ItCanWait.com. While I’ll be sharing some distraction-free advertising over the next few weeks, I wanted to start these posts with [...]

Read more

Wrapping up Auto Show season in the Big Apple, Part I

Good morning and happy Tuesday from the Big Apple! I’m here for the New York International Auto Show (#NYIAS on Twitter), which runs from March 27 and 28 (press days) through April 7 (for the public). First stop, the Grand Hyatt Kicking off the show is the NADA and J.D. Power Automotive Forum. I’ve had [...]

Read more

Smart Autos panel features Pandora, Verizon and Koons Automotive

Social Media Week is in full swing here in D.C. I moderated a panel on social media and smart automobiles yesterday, discussing how recent innovations are impacting the automotive, wireless and technology industries. We filled a room at Verizon in downtown Washington with representatives from virtually every angle of the automotive industry – from developers to [...]

Read more

Join us for Social Media Week DC

Social Media Week DC is just around the corner. Happening February 18 through 22, this year’s conference features a flurry of events centered around (you guessed it) social media. Check out the full schedule here. So what does social media have to do with the auto industry? More than you probably realize. That’s exactly what [...]

Read more

Automotive Ads in Super Bowl 47: Fourth Annual ‘He Said, She Said’ Analysis

Welcome to the Fourth Annual ‘He Said, She Said’ Super Bowl Automotive Ad Analysis! I can’t believe Chris Baccus and I started this roundup for SB44 in 2010. Back then, we were pretty much the only people writing an analysis on the car commercials. Our team up remains one of the most anticipated blog posts [...]

Read more

Top 20 Automotive people to follow on Twitter and why

One could say that Twitter is the reason why people know me as ‘Car Chick’ and partially why this blog exists. Back in 2008, I began exploring Twitter for the purpose of navigating it successfully for the association where I worked. I thought it would be a unique way for us to communicate with our [...]

Read more

Infographic: Distracted Driving and Teenage Drivers

Editor’s Note:  It is no secret how I feel about distracted driving. My Distraction Free Fridays (DFF) campaign has been ongoing since April 2011, and I believe that speaking up on this issue has helped curb behind-the-wheel behavior among those close to me and (hopefully) beyond my network. I often have friends tell me that [...]

Read more

Toyota’s Car Commercial for Cat People

BY Liza Colby | HomADge.com While I’m typically NOT a cat lover (woof, woof – dogs all the way!), there’s a new ad out for the 2013 Toyota Corolla with a featured feline from which I cannot look away! It’s a slow ad, with sweet, mellow French music and I just love it. The cat’s expressions… so [...]

Read more

Infographic: Best fuel-sipping cars and trucks of 2012

Infographics have really taken off in popularity over the last few years. The word is short for information graphics, which serve to condense a lot of information into an image or series of images that convey a specific message. We recently caught wind of this insightful infographic from the folks at shopautoweek.com and just had [...]

Read more

Makeup artist, VW remind women beauty is in eye of the driver

This morning, the Today Show spotlighted a recent PSA from Volkswagen and a well-known beautician who gives video makeup tutorials that has garnered nearly half a million views since April. The network show has often covered the topic of distraction behind the wheel, particularly when it comes to teen drivers. In a recent poll on their [...]

Read more

Nissan uses humor to tout 2013 Altima in ‘Enough’ ad

BY Liza Colby | HomADge.com Updated June 26 at 11:34 a.m. Note: We embedded the wrong video in our original post. So maybe I’m having a string of awesome car ad luck this month. The latest wonder – “Enough” for the 2013 Nissan Altima. I saw this ad during Wilfred on FX (10:30 – 11:00 time [...]

Read more

New ad from Toyota calls for an advanced world

BY Liza Colby | HomADge.com Editor’s note: This is the first installment of guest blog posts by Liza Colby, a copywriter who has a passion for advertising. She often shares interesting automotive ads on her blog HomADge.com. And she’ll be sharing them from time-to-time with us here as well. Enjoy! Last time I saw Melanie, I [...]

Read more

Infographic: What’s your road sign?

I’m not one to put value on what the ‘stars’ have to say about my future, but Nationwide has taken the horoscope to a whole new level by making an educational infographic for drivers. The car insurance company matches up each astrological sign with a road sign to provide safe driving tips. This infographic may not [...]

Read more

Will that Twitpic from the driver’s seat matter tomorrow?

Social networking has become interwoven in our lives. We share our personal and work experiences through Twitter and Facebook on a daily basis. Nothing seems to be too small or too big to share with friends and colleagues. And the tweets don’t stop once we step away from our computers. We have a smartphone to [...]

Read more

Industry Pulse: Toyota one year after the tsunami

Editor’s Note: Shortly after the disaster in Japan, Be Car Chic heard from Subaru dealer, Jeff Morrill, about how the events were starting to impact the auto retail business. The conversation with Morrill launched an ongoing monthly piece called “Industry Pulse.” I’d encourage you to read what Morrill had to say in March of 2011 before continuing [...]

Read more

#DateMyChevy campaign asks you to take a leap with the Sonic

It has only been two weeks since every hopeless romantic’s favorite holiday and when General Motor’s Northeast team asked fans to take its Sonic out on a first date. Putting together an online “dating” profile, the Chevy Sonic is waiting for that perfect opportunity to spend a week with one lucky winner who gains the [...]

Read more

Super Bowl 46 Automotive Ads: 3rd Annual ‘He Said, She Said’ analysis with Chris Baccus

Welcome to the annual ‘He Said, She Said’ analysis of the Super Bowl automotive ads! While covering the car commercials can be daunting, especially with so many pre-game web releases (more on that later), this is one of my favorite posts of the year. This is the third year in a row that I’ve teamed [...]

Read more

Shopautoweek.com brings editors’ expertise straight to car buyers

Disclaimer: Please note that this is not a paid advertisement. Since 1958, Autoweek magazine has been providing news worldwide for an audience enthused about cars and racing. More than fifty years later, the people behind the by-lines we have come to know and admire are putting their expertise into the publication’s latest project – shopautoweek.com, a website strictly [...]

Read more