Be Car Chic

Following the announcement that Cellcontrol and Esurance will provide teenagers a benefit for taking action to drive distraction-free, I wanted to know more about the technology behind the solution. The companies are teaming up to give teenage driving policy holders a free Cellcontrol unit free of charge. I caught up with Cellcontrol CEO, Robert Guba, [...]

As mobile connectivity becomes ubiquitous, the line between automobile and technology continues to blur. Car manufacturers must thoughtfully navigate the challenge of staying ahead of the ‘what’s on trend’ curve while also meeting the demands of consumers.That’s why automakers are putting their engineers to the test to figure out just how to keep us all [...]

Editor’s Note:  Not often do we hear from the engineers who work behind-the-scenes to make our cars safer, more user-friendly and technologically advanced. Even rarer is it to discover those engineers are women. In an industry where the jobs have historically been male dominated, I think it is important to highlight women who are making [...]

Nearly one year following our first exclusive interview with the National Highway Traffic Safety Administration’s (NHTSA) David Strickland, Be Car Chic again discussed the state of distracted driving with the agency’s Administrator. Department of Transportation Secretary Ray LaHood and NHTSA Administrator David Strickland are continuing their fight against distracted driving. The duo has been on [...]

Google Plus (Google+) and its launch of brand pages has been a hot topic of discussion lately. I recently connected with Mary Henige, who serves as the Director of Social Media & Digital Communications for General Motors, to discuss the automaker’s social media strategy and Google+ brand page launch. Mary Henige has been with General [...]

Telematics company, Airbiquity, is on a mission to merge cars and their drivers with the mobile technology world. In an exclusive interview with Leo McCloskey, who serves as vice president of marketing for the mobile resource management firm, Be Car Chic learned how Airbiquity provides networked-services for the automotive industry and plans to use technology to combat [...]

Porsche recently began implementing bar codes – often referred to in consumer applications as QR codes (or quick response codes) – into window stickers placed on vehicles displayed at dealerships. The Mobile Tag program aims to provide potential customers, many whom may prefer to visit the dealership after-hours, a better experience than simply peering in [...]

In an exclusive interview with the National Highway Traffic Safety Administration’s (NHTSA) David Strickland, who serves as the agency’s Administrator, Be Car Chic asked about distracted driving and the agency’s combined efforts with the Department of Transportation (DoT) to curb this bad behavior. Administrator David Strickland has been championing safer, distraction-free driving since the beginning [...]

Today’s post is an Industry Pulse feature – Be Car Chic’s monthly column that shares insights gathered from leaders within the automotive community, focusing on current topics important both to the industry and to the consumer. Click here to read the previous Industry Pulse piece. Jeff Bartlett is a seasoned automotive journalist who gets behind the wheel of the cars [...]

Today’s post launches a new column, called Industry Pulse, to be featured here on Be Car Chic each month. I will share insights gathered from leaders within the automotive community, focusing on current topics important both to the industry and to the consumer. In light of the devastation that hit Japan less than two weeks ago, [...]