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How a car mount for my phone made me a distraction-free driver

BY Whitney Gonzalez | Contributor, @whitneygonzalez With AT&T’s “It Can Wait” campaign and others similar to it, it’s hard to say that some people are unaware of the dangers of distracted driving. Of those who are aware, only a select few actually practice safe, distraction-free driving. Up until recently, I was a distracted driver who ignored [...]

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Join Melanie Batenchuk on December 3 for #ODSAWchat

We talk a good deal about driver safety here on Be Car Chic, but it’s typically focused at teenage and novice drivers. This week, December 2 through December 9, we’re going to talk about older driver safety because it is Older Driver Safety Awareness Week (ODSAW). Sponsored by the American Occupational Therapy Association (AOTA), this [...]

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NHTSA announces ’5 to Drive’ teen safety initiative

Did you know? Motor vehicle crashes are the number-one cause of teen deaths between the ages of 14 and 18. NHTSA, whose priority remains “saving lives”, has launched a new program to address teen driving safety. The “5 to Drive” campaign aims to encourage parents of teen drivers are soon-to-be-new drivers to talk to their [...]

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A parent’s perspective on Teen Driver Safety Week

Editor’s note:  This is a guest blog post from Tim Hollister, who lost his son Reid in 2006 to a car crash. In honor of the upcoming Teen Driver Safety Week (October 20-26), we invited Tim to share his story and wisdom with our readers on how to keep teenagers safe behind the wheel, even [...]

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Herzog, ‘It Can Wait’ campaign shed light on dangers of texting and driving

BY Andrea Brands | Director, Consumer Education and Safety at AT&T So often drivers think, “I’m driving slowly enough, I can just answer this text real quick.” Acclaimed filmmaker, Werner Herzog, and It Can Wait have teamed up to give a voice to four individuals whose lives were irreparably changed by that thinking in the [...]

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NTSB’s Hersman discusses distracted driving at FCC symposium

“When it becomes as socially unacceptable to ride with someone who’s texting or talking on their phone as it is to ride with someone who’s been drinking, then we know that we’ll really have made a change.” – NTSB Chairwoman Deborah Hersman at the FCC distracted driving technology symposium.

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FCC Chairman Genachowski on distracted driving

“We need to put the brakes on distracted driving.” – Federal Communications Commission Chairman Julius Genachowski at the agency’s first distracted driving symposium in April 2013.

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Using Cellcontrol to curb distracted driving, a first-hand account

BY Michael Secrist | @m_secrist on Twitter I will be perfectly honest with you; I am guilty of distracted driving. I like being accessible at all times, and I’ve texted while driving. For this reason I did not like using Cellcontrol. I hated it in fact, but I hated it for all the right reasons. With its [...]

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Distraction Free Friday: Teens can make a difference

In your teenage years, it is all about peer pressure to do the wrong thing. Well, the Distraction Free Fridays campaign aims to use peer influence to do the right thing. You can impact your peers in a positive way – it just takes commitment to set a good example. Too many young people are [...]

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Distraction Free Friday: Teens use cell phones to text, not talk

The proliferation of mobile technology has impacted our lives from all aspects – from our jobs, keeping in touch with family and friends, to shopping and watching our favorite TV programs. Access to the internet is becoming easier and easier. According to NHTSA, 16- to 24-year-old drivers visibly manipulating mobile devices while driving are on [...]

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Cellcontrol infographic on distracted driving

Distracted Driving Awareness Month might be behind us, but we are still very aware of this important issue and its deadly impact. Don’t be one of the nine people killed everyday in distraction-related traffic accidents. With Memorial Day weekend travel upon us, here’s an infographic to refresh your memory on texting while driving statistics. Cellcontrol [...]

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Industry Pulse: NHTSA Administrator optimistic on distracted driving laws’ future impact

Editor’s note:  For the third year in a row, I have had the pleasure of interviewing NHTSA Administrator David Strickland following National Distracted Driving Awareness Month. This has become my favorite exclusive interview to conduct. This time, the Administrator and I chatted about how the distracted driving landscape has transformed in four years. Changing driver [...]

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Having a safe summer: no text is worth a life

BY Andrea Brands | Director, Consumer Education and Safety at AT&T Every year, more and more teens and young adults are using their phones to engage, communicate and connect to their world. With that increased usage comes an increased need to focus on using devices safely. As we head into the summer months filled with [...]

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Jason Dorsey talks Millennials and car buying on CNBC

I recently had the pleasure of hearing from generational expert Jason Dorsey at the American International Automobile Dealers Association’s 2013 Auto Summit. Dorsey is the most energized data-spewer I’ve ever witnessed, making listening to and learning from him easy and enjoyable. He joined Sheryl Connolly of Ford Motor Company on CNBC’s Closing Bell with Maria [...]

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Does your teen find drinking and driving worse than texting?

Parents of teenagers have plenty to focus on. There are so many conversations that have to be had at that age – under-age drinking and texting and driving are just two of them. A 2012 State Farm and Harris Interactive survey of 650 teens compared their views on texting while driving versus driving drunk and [...]

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Fiat Linea distracted driving print ads from Brazil

BY Liza Smith, Automotive Ads Contributor | @Homadge The distracted driving print ads campaign below comes from Brazil for Fiat Linea. While the second cow ad is a little humorous, the tree, truck and cement wall are all too real. Credits: Advertising Agency: Leo Burnett Brazil Creative Director: Ruy Lindenberg Art Director: Alessandro Bernardo Copywriter: João Caetano Brasil [...]

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Don’t Text and Drive print ads (Israel)

BY Liza Smith, Automotive Ads Contributor | @Homadge Above the “fold,” the ad below could be for almost anything; however, look closely at the text in the following green speech bubbles. The ads are simple, written just like last minute text messages would be typed (can you find the misspelling?), but they do the trick. PUT YOUR PHONES [...]

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Industry Pulse: Interview with Robert Guba, CEO of Cellcontrol

Following the announcement that Cellcontrol and Esurance will provide teenagers a benefit for taking action to drive distraction-free, I wanted to know more about the technology behind the solution. The companies are teaming up to give teenage driving policy holders a free Cellcontrol unit free of charge. I caught up with Cellcontrol CEO, Robert Guba, [...]

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FocusDriven.org print ads (U.S.)

BY Liza Smith, Automotive Ads Contributor | @Homadge The line (from focusdriven.org): “Nothing you have to say is that important.” This art direction is so powerful. No smiley faces here… Credits: Advertising Agency: Team One, El Segundo, USA Creative Director: Chris Graves Art Director: Steve Hanlon Copywriter: Phil Henson Photographer: Sam Comen Digital Artist: Ban Tat Published: [...]

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Verizon, Sprint and T-Mobile join AT&T’s ‘It Can Wait’ texting and driving campaign

Verizon Wireless, Sprint and T-Mobile are officially joining AT&T and its ‘It Can Wait’ anti-texting while driving campaign. The leading wireless carriers, among more than 200 other organizations, have joined forces to support a multi-million dollar advertising blitz that aims to curb this bad behavior once and for all. Be Car Chic has supported AT&T’s effort [...]

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