Be Car Chic

No longer is the Mercedes-Benz flagship sedan just for the driver. The 2014 S-Class interior will blow your mind and anyone riding in this über luxurious four-door with you. Be Car Chic got a sneak peek at the 2014 S-Class interior and the images prove that this car takes refinement to a whole new level. [...]

One could say that Twitter is the reason why people know me as ‘Car Chick’ and partially why this blog exists. Back in 2008, I began exploring Twitter for the purpose of navigating it successfully for the association where I worked. I thought it would be a unique way for us to communicate with our [...]

Buick and the Washington Automotive Press Association (WAPA) recently held a ride-and-drive of the 2013 Buick Encore. We were lucky to score this Buick-branded cheese knife and board set while there. We want to say ‘thanks’ to one lucky reader by gifting this to you, already wrapped for the upcoming holiday, so you can gift [...]

As a teen, I never crashed my car, and I made it well into my twenties before earning my first speeding ticket. Like most teenagers, I couldn’t wait to get my driver’s license. It wasn’t so much that I wanted to break free from my parents and have a car so I could drive far, far [...]

You may know Kia for its hip-hop hamsters, but over the past few years the Korean-based automaker has been making a name for itself that goes beyond its quirky advertising strategy. Combining an eye for design and a clever way to market it, Kia has become one of the fastest-growing car companies in America. One could [...]

This morning, the Today Show spotlighted a recent PSA from Volkswagen and a well-known beautician who gives video makeup tutorials that has garnered nearly half a million views since April. The network show has often covered the topic of distraction behind the wheel, particularly when it comes to teen drivers. In a recent poll on their [...]

BY Liza Colby | HomADge.com Updated June 26 at 11:34 a.m. Note: We embedded the wrong video in our original post. So maybe I’m having a string of awesome car ad luck this month. The latest wonder – “Enough” for the 2013 Nissan Altima. I saw this ad during Wilfred on FX (10:30 – 11:00 time [...]

BY Liza Colby | HomADge.com Editor’s note: This is the first installment of guest blog posts by Liza Colby, a copywriter who has a passion for advertising. She often shares interesting automotive ads on her blog HomADge.com. And she’ll be sharing them from time-to-time with us here as well. Enjoy! Last time I saw Melanie, I [...]

Be Car Chic editor, Melanie Batenchuk, recently joined the Washington Automotive Press Association Board of Directors as Second Vice President. WAPA serves automotive journalists, bloggers, and industry groups in the Baltimore-Washington, D.C. area. With members all over the country, the association is a great way for manufacturers and regulators to keep in touch with automotive media. [...]

It’s been a few weeks since “Mr. Car Chic” and I picked up our new 2013 BMW X3 xDrive35i, just days off of the production line in Spartanburg, SC. We already had a weekend away planned prior to taking delivery, and we couldn’t wait to get the X3 out on the open road. Road Trip! [...]

It seems like just yesterday that I was mulling over purchasing a MINI Countryman. Its size and stature were just so adorable, I was crushing on it last year. But sadly, I’ve discovered it was just a summer fling. My MINI crush is officially over. And what’s worse (for the MINI anyway) is that I’ve moved [...]

Auto Shows are abound with awards and recognition for automakers that have put their heart and soul – and R&D dollars – into new products. I thought it might be fun to take a less serious approach to ‘honoring’ (and I do use that term loosely) the concept cars displayed at the 2012 North American [...]

It’s 2012 friends! That means another year of new goals and aspirations, both personal and professional for your trusty Be Car Chic editor, Melanie Batenchuk. As many of you know, I have been blogging here at Be Car Chic for more than two years now. What you may not realize is that I am the [...]

The Lexus Fashion Workshop recently challenged four top-notch designers to combine the ultimate in cars with the ultimate in fashion. Drawing inspiration from a completely disassembled Lexus CT hybrid, the designers forged beauty out of more than 2,000 unrecognizable parts and pieces of the 90 percent recyclable car. According to the automaker’s news release, the [...]

A few weeks ago, I wrote Part I of my love story with the new MINI Countryman. My crush for the adorable crossover has not subsided. Over the holiday weekend, I had the opportunity to take two of these cutesie CUV’s for a test spin.My husband and I cruised over to the the local MINI dealership [...]

As university students embark on a year of “broadening their horizons,” they won’t have to worry about borrowing Mom or Dad’s old junker to get to class or grab groceries. Ford and Zipcar have teamed up to help U.S. college students tote around in style, and for much less than a monthly payment would cost [...]

I recently came across an article from GreenProphet.com about how solar energy could be implemented into EVs (electric vehicles) down the road. I couldn’t help but ponder what the means for the future of cars and their designs. Could this mean that auto manufacturers will begin designing solar energy into their vehicles in the near future? [...]

Each Wednesday night, automotive radical Berry Lowman and his team of correspondents converge on Twitter to talk about cars and the issues that surround the industry. Tonight, I will be the featured guest on the #Motorama LIVE show, talking about the effects of distracted driving.Following my eight-week-long campaign against this dangerous behavior, tonight’s show will [...]

As a woman who enjoys most things automotive, it’s not often that I wind up favoring one vehicle over all of the others. Most cars merely receive a thumbs up or thumbs down from me, and rarely does one stand out enough to make me blush like a school girl. But this car does. I’m [...]

Be Car Chic is approaching its second birthday this fall. Can you believe it?! I’ve been amazed watching it grow during that time. My goal continues to be to build this blog as a resource for easy-to-digest industry news and automotive advice for both everyday consumers and enthusiasts. I aim to shed a light on [...]