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Google Glass demo at NYC Basecamp

As part of an influencer program with Land Rover USA ahead of NYIAS, we visited the Google Glass Basecamp in the Chelsea neighborhood of New York City. Wearing Google Glass is definitely a conversation starter, and it becomes an automatic opportunity for you to serve as a brand ambassador as those around you inquire about [...]

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Meet Whitney Gonzalez, a drag racer’s daughter

BY Whitney Gonzalez | Guest contributor, @whitneygonzalez Some families gather to watch baseball or football; mine gathers to watch the races. I have spent my weekends perched upon racetrack bleachers for as long as I can remember. Watching my father drag race remains inspiring. Looking on as he tinkered, experimented and repaired race cars sparked my love [...]

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Video: Chevrolet’s Ryan Vaughan makes tech central to 2015 Corvette Z06 interior

As cars (even sports cars) transform into computers on wheels, Chevrolet’s newest Corvette comes stock with technological features thanks to Ryan Vaughan, design manager for performance car interiors (read, “really awesome job”) at General Motors. Check out this video where Vaughan explains what all he’s packed into the 2015 Corvette Z06.

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Be Car Chic looks back at 2013

It’s safe to say that 2013 was a great year for Be Car Chic, and for me personally. Heading into my fifth year running this website (or “blog”, as I’m not afraid to call it), I am thankful for all of the opportunities this platform has provided me. I have the great privilege of communicating [...]

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Video: Porsche Panamera full of thrilling contradictions

In October, we joined social media influencers at a drive event in Atlanta, Ga. to test out the all-new Porsche Panamera. That test drive included both track and street time in all of Porsche’s Panamera offerings, including the brand-new e-Hybrid. Porsche put together this video to recap the event. It obviously encapsulates the brand’s style [...]

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Desert Dream: AMG experience with Mercedes-Benz

There are few comparisons to getting in one of your favorite sports cars and going 135 mph around a dusty race track, propelled by 622 horses. As automotive writers and enthusiasts, I think it’s fair to say that these are our favorite times. Driving high-end sports cars is, in a way, a reward for our [...]

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Supermodel David Gandy’s escapism? Driving the Jaguar F-TYPE

How do you position a sports car as handsome, poised, elegant, sexy and strong? Pair it with British supermodel David Gandy. A new short film from Jaguar features Gandy describing how driving is his escapism from the stresses of life. If you look closely, you’ll also see that he gets a chance to take a [...]

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Industry Pulse: Former fashion designer, Anthony Prozzi, elevates 2013 Ford Fusion

Few people have transformed a start in clothing fashion into a career in automotive design. Anthony Prozzi, formerly a designer for Donna Karan, took the skills he learned from years in the fashion industry and applied them to Ford’s all-new Fusion. I recently spent thirty minutes with Prozzi to hear his inspiring story, where he [...]

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Video: How luxury watches inspired Cadillac’s XTS

“The interior really started with inspiration from the fashion industry, furniture – the world of luxury our customers are living in every day.” – Eric Clough, Director of Design, Cadillac

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Cadillac’s chic, new XTS interior

Cadillac has long been known for the details it includes inside its vehicle lineup, but the company recently stepped up its game to meet its customers’ high-end taste in style. The 2013 Cadillac XTS interior takes cues from the fashion and furniture industries, packing in as many luxury materials as possible. Watch this short video [...]

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2014 S-Class interior preview: Mercedes-Benz brings ultimate luxury to all four passengers

No longer is the Mercedes-Benz flagship sedan just for the driver. The 2014 S-Class interior will blow your mind and anyone riding in this über luxurious four-door with you. Be Car Chic got a sneak peek at the 2014 S-Class interior and the images prove that this car takes refinement to a whole new level. [...]

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Top 20 Automotive people to follow on Twitter and why

One could say that Twitter is the reason why people know me as ‘Car Chick’ and partially why this blog exists. Back in 2008, I began exploring Twitter for the purpose of navigating it successfully for the association where I worked. I thought it would be a unique way for us to communicate with our [...]

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Holiday Giveaway: Buick Encore cheese set

Buick and the Washington Automotive Press Association (WAPA) recently held a ride-and-drive of the 2013 Buick Encore. We were lucky to score this Buick-branded cheese knife and board set while there. We want to say ‘thanks’ to one lucky reader by gifting this to you, already wrapped for the upcoming holiday, so you can gift [...]

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Why I didn’t crash my car as a teen

As a teen, I never crashed my car, and I made it well into my twenties before earning my first speeding ticket. Like most teenagers, I couldn’t wait to get my driver’s license. It wasn’t so much that I wanted to break free from my parents and have a car so I could drive far, far [...]

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Kia: the evolution of a car brand

You may know Kia for its hip-hop hamsters, but over the past few years the Korean-based automaker has been making a name for itself that goes beyond its quirky advertising strategy. Combining an eye for design and a clever way to market it, Kia has become one of the fastest-growing car companies in America. One could [...]

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Makeup artist, VW remind women beauty is in eye of the driver

This morning, the Today Show spotlighted a recent PSA from Volkswagen and a well-known beautician who gives video makeup tutorials that has garnered nearly half a million views since April. The network show has often covered the topic of distraction behind the wheel, particularly when it comes to teen drivers. In a recent poll on their [...]

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Nissan uses humor to tout 2013 Altima in ‘Enough’ ad

BY Liza Colby | HomADge.com Updated June 26 at 11:34 a.m. Note: We embedded the wrong video in our original post. So maybe I’m having a string of awesome car ad luck this month. The latest wonder – “Enough” for the 2013 Nissan Altima. I saw this ad during Wilfred on FX (10:30 – 11:00 time [...]

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New ad from Toyota calls for an advanced world

BY Liza Colby | HomADge.com Editor’s note: This is the first installment of guest blog posts by Liza Colby, a copywriter who has a passion for advertising. She often shares interesting automotive ads on her blog HomADge.com. And she’ll be sharing them from time-to-time with us here as well. Enjoy! Last time I saw Melanie, I [...]

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Be Car Chic editor joins WAPA Board of Directors

Be Car Chic editor, Melanie Batenchuk, recently joined the Washington Automotive Press Association Board of Directors as Second Vice President. WAPA serves automotive journalists, bloggers, and industry groups in the Baltimore-Washington, D.C. area. With members all over the country, the association is a great way for manufacturers and regulators to keep in touch with automotive media. [...]

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First Road Trip: 2013 BMW X3 xDrive 35i

It’s been a few weeks since “Mr. Car Chic” and I picked up our new 2013 BMW X3 xDrive35i, just days off of the production line in Spartanburg, SC. We already had a weekend away planned prior to taking delivery, and we couldn’t wait to get the X3 out on the open road. Road Trip! [...]

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