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Nearly 1,000 women entrepreneurs and executives gathered this week for the annual Women Presidents’ Organization (WPO) conference at the Baltimore Marriott Waterfront. The widely-attended event kicked off on the afternoon of April 7 with welcoming remarks from Peggy Turner, Vice President of Owner Retention and Satisfaction at Lexus.
Turner’s remarks included an announcement of a $1,000 toward the purchase of a new Lexus for all those in attendance at the WPO conference. Guests can look out for the details in their email inboxes in the coming weeks.
In January, Lexus became the exclusive automotive corporate partner of WPO. The partnership includes hosted events for regional WPO chapter members at Lexus stores across the nation. The first meeting launched at Mungenast Lexus in St. Louis, Mo. at the beginning of the year.
Working with the WPO and its members also serves as a natural extension of the Lexus Difference initiative the brand has launched for its dealers, which aims to provide a tailored customer experience that attracts women, millennials and multiculturals.
In a statement released earlier this year, Turner discussed her desire to partner with the organization of which she now serves as a Board Director:
Lexus is excited to be the first automotive company to partner with such an elite organization. This partnership with the WPO is a win-win relationship for our brand. Not only are we passionate about empowering people to make the world a better place, but by supporting WPO events and community involvement, Lexus will gain insights it can use to refine its dealership environment to appeal more to women while providing a superb overall guest experience.
The WPO Conference continues today and tomorrow in Baltimore. More information about the event, and live updates, may be found on Twitter via the #WPOconf16 event hashtag.
Disclaimer: We participated in the first day of the WPO Conference as media. No compensation was provided for our attendance or reporting on this issue. We covered our own means to get to and from the event.