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On March 24, Lexus and Be Car Chic are teaming up to highlight the car company’s Lexus Difference initiative that focuses on an improved dealership experience for women, minorities, and millennials.
Female automotive writers and online influencers have been asked to participate in this special event during the Press Days at the 2016 New York International Auto Show.
(Left: Peggy Turner, Lexus VP of Customer Services at an event in December 2015)
Whether a busy mom on-the-go, a career woman or somewhere in between, the need to purchase a new vehicle will ultimately arise. Through its Lexus Difference program, Lexus is working to guarantee a positive experience for women at their dealerships nationwide.
(Left: Melanie Batenchuk, Be Car Chic founder and editor discusses Lexus Wear collection ideas at an event last fall.)
The panel discussion, featuring women who hold important expertise in various aspects within the auto industry, aims to help Lexus share this important message with women of all life stages.
Guests in attendance will hear from leading women in automotive on the second press day of NYIAS at the Jacob Javits Center in New York City:
- Peggy Turner, Lexus Vice President of Customer Services
- Lauren Fix, The Car Coach® and automotive expert
- Audra Fordin, Certified Auto Mechanic and founder of Women Auto Know
- Brandy Schaffels, Chief Editor of AskPatty.com
- Moderated by Melanie Batenchuk, founder of Be Car Chic
If you’d like to attend this event, please contact Be Car Chic with your name, outlet, and contact information.
Editor’s note and disclosure: I am receiving financial compensation for planning and implementing this event in partnership with Lexus at the 2016 New York Auto Show. The event is informational and serves to create a dialogue around common challenges women experience when car shopping. This partnership does not currently affect, and will not in the future affect, our editorial opinion and portrayal of Lexus and/or Toyota vehicles.