Wearing Project Gravitas at #NYIASGNO

Wearing Project Gravitas at #NYIASGNO

Playing model for a night with Project Gravitas and She Buys Cars at the New York Auto Show

ProjectGravitas.com

We were invited to participate in a women’s blogger event called “Girls Night Out” (#NYIASGNO) hosted by She Buys Cars and Toyota at the Javits Center in New York. To sweeten the deal, our friends at SBC invited founder & editor, Melanie Batenchuk, to wear a dress designed by Project Gravitas during the event. (Also to sweeten the deal even further, Project Gravitas has shared a special PROMO code for our readers to shop with for the next week! Scroll to the end of the post for it.)

Melanie is definitely not a model, but she loves any excuse to get dressed up, so she joined a few other real women in showcasing these beautifully-designed dresses. And it may just be us, but we think that fashion plus cars totally equals being ‘car chic’!

Why ‘Project Gravitas’?

Lisa was told early on in her career that in order to succeed she needed to gain some “gravitas”. Her dress and skirt design concepts are tailored to make women feel confident about themselves. The secret? Built-in shapewear that is not restrictive, but breathable and comfortable. Learn more about her passion project, which is earning accolades from the likes of Oprah and The Today Show at ProjectGravitas.com.

Lisa Sun of Project Gravitas emcees the guest models wearing her designs

Lisa Sun

Project Gravitas Founder & CEO, Lisa Sun, welcomes the guests of #NYIASGNO.

Project Gravitas founder, Lisa Sun, introduces Be Car Chic founder & editor, Melanie Batenchuk, wearing the Frances dress in plum.

Project Gravitas founder, Lisa Sun, introduces Be Car Chic founder & editor, Melanie Batenchuk, who is wearing the Frances dress in plum.

Claudia of TrendyLatina.com rocks the Rosalind skirt

Lisa Sun introduces Claudia of TrendyLatina.com in the Rosalind skirt paired with a vegan leather jacket.

Lisa Sun introduces Claudia of TrendyLatina.com in the Rosalind skirt paired with a vegan leather jacket.

Suzanne Chan of Mom Confessionals sports the Indira dress

Suzanne Chan

Suzanne Chan of Mom Confessionals showing off the Indira dress with the dainty, yet sophisticated “marquis” neckline.

Group shot with Lisa Sun in our Project Gravitas outfits!

Project Gravitas NYIAS

From L to R (Get website info below): Candice Kilpatrick, Suzanne Chan, Lisa Sun, Claudia Krusch, Destiny Paquette, and Melanie Batenchuk.

Connect with and follow the #NYIASGNO Project Gravitas crew!

Bonus photo of Project Gravitas Designer, Henry Lee, and Director of Marketing, Susanna Hamilton, riding away into the proverbial sunset in a Maserati Gran Turismo drop-top. Excellent choice if we do say so ourselves. Stay classy, you two!

Project Gravitas NYIAS

Don’t forget! Save $30 on your Project Gravitas purchase through April 16th! Here’s how…

What better way than to spend your rebates on Tax Day than a dress that makes you feel beautiful inside and out? Go on over to the Project Gravitas Shop and pick out something for YOU and save $30 using promo code BECARCHIC in Step 2 at checkout. The code is valid between April 9, 2015 and April 16, 2015, so act fast! Please Note: the code is valid on all orders over $100, excluding gift cards, and cannot be combined with other promotions.

Project Gravitas PROMO

After you’ve made your purchase, then share which item you bought with us by mentioning us on Twitter @BeCarChic and @ProjectGravitas. We want to know what you got!

Facebook Twitter Pinterest Email

Next Post:
Previous Post:
This article was written by

Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.