Have you heard of AskPatty.com? Today we’re happy to share the driving profile of its founder, Jody DeVere. AskPatty.com helps women have the best car buying and servicing experiences by providing a database of Certified Female Friendly automotive retail locations across the United States and Canada.
It’s very exciting to get an invite to the lovely, scenic Lake Tahoe, California. But after the moment of bliss passed, and I had a chance to read the instructions provided by Kia, who would be hosting me, I thought, “What am I going to wear?!”
- 72 hours including travel
- There may be contact with snow
- We will be outdoors, at night, and it will be cold
- Must pack layers
- Also need my down jacket, ugly sweater (more on that later), snow boots, normal boots I can drive in, laptop, camera and chargers…
- The kicker? This must fit in one carryon roller bag and a shoulder bag. Ok, GO!
I put together four solid outfits, even some mix and match options if I really felt I needed it. It is so important, even when the event is casual, to put your best foot forward. Thankfully, I live in a colder climate and have clothes that are suitable for inclement weather. Winter also happens to be my favorite season (Yes, I’m nuts because I like the cold) so I have a variety of shoes, scarves and jackets to fit the bill.
How to pack for a press trip in Lake Tahoe (as a woman)
For the trip home, I’ll just wear a sweater from earlier in the week with a fresh tee underneath. The name of the game in packing light – even when you have to pack things like snow boots – is to pack items that can be repurposed.
Bottom line, as a woman in the auto industry, you CAN look good and feel good at a “log cabin chic” press event. Hope this helps you the next time you’ve got to cram your must-haves into 72 hours and one carryon!
What other tips do you have for packing for press trips? Especially one that’s not in a typical summery spot?