Will you help Honda save the American drive-in?

Will you help Honda save the American drive-in?

Honda’s launching a campaign to save a piece of Americana that could never be replaced. The nostalgia of watching a movie shown through 35mm film is something with which nearly every generation alive today can identify.

Why does Honda care about America’s drive-in history? They’ve been building cars here for more than 30 years, so they, too, have observed the transfiguration into a digital-only world. An excerpt from the company’s press release explains:

“Cars and drive-in theaters go hand-in-hand, and it’s our mission to save this decades-old slice of Americana that holds such nostalgia for so many of us,” said Alicia Jones, Manager of Honda & Acura Social Marketing at American Honda Motor Co., Inc. Drive-ins first opened in 1933 to mass popularity and reached their peak after World War II during the 1950s and ’60s when there were more than 4,000 across the country. Jones continued, “We’re committed to helping the remaining drive-in theaters flourish with the move to digital projection.”

Here’s how you can help:

  • Visit your local drive-in theater and watch a flick the old school way.
  • Vote for your favorite drive-in theater (local or otherwise).
  • Pledge to see at least one movie at your local drive-in.
  • Donate to the Honda Project Drive-in Fund.
  • Share the website with your friends through social networks.

So what are you waiting for? Check out Honda’s Project Drive-in to help them save drive-in theaters across the country.



Disclaimer: The author provides strategic communications services for organizations that represent the auto industry, including Honda. The views expressed in this post are solely the author’s and were not solicited by any third party.

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Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.