“The interior really started with inspiration from the fashion industry, furniture – the world of luxury our customers are living in every day.” – Eric Clough, Director of Design, Cadillac
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Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.
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