Don’t Text and Drive print ads (Israel)

Don’t Text and Drive print ads (Israel)

BY Liza Smith, Automotive Ads Contributor | @Homadge

Above the “fold,” the ad below could be for almost anything; however, look closely at the text in the following green speech bubbles. The ads are simple, written just like last minute text messages would be typed (can you find the misspelling?), but they do the trick. PUT YOUR PHONES AWAY – today and every day!


Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ziv Meiri
Copywriter: Aharale Kidron
Art Director: Julia Smelansky

(Hat tip to AdsoftheWorld.)

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Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.