Allstate “Windscreen” commercial

Allstate “Windscreen” commercial

BY Liza Smith, Automotive Ads Contributor | @Homadge

“Delete Text Driving” is the final copy in the ad below called “Windscreen” (produced by Leo Burnett Chicago a few years ago).

This commercial is so powerful that I think about it whenever I see Melanie’s #DFF posts. I’m sharing it with you so it can make an impact on you as well. Please share this ad with your friends and family.

Explore more at facebook.com/XtheTXT and allstateteendriver.com/videos.aspx. If you want to play some games (really!), visit the allstateteendriver.com homepage.

Finally, I have to share one of my favorite Allstate Mayhem commercials, “Pink SUV.” (I think it’s one of the most persuasive ads of the bunch.)

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Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.

There are 3 comments for this article
  1. Laura at 10:57 AM

    Liza,

    Thanks for the share! Windscreen is definitely an “oldie but a goodie” in the campaign against tasting and driving and continues to be a powerful message.

    Mayhem does a pretty good job too. =) BTW, responding to customer demands, Allstate just started a new web page to keep all the new Mayhem videos in one place.

    http://www.allstate.com/mayhem-is-everywhere.aspx

    Feel free to link to this page when you post Mayhem vids. =)

    Thanks,
    Laura