‘It Can Wait’ campaign asks you to ditch the distractions

‘It Can Wait’ campaign asks you to ditch the distractions

BY Liza Smith, Automotive Ads Contributor | @Homadge

Hello to all the distraction-free drivers reading this post. If for some weird reason you’re not on board to ditch the distractions, I encourage you to check out ItCanWait.com.

While I’ll be sharing some distraction-free advertising over the next few weeks, I wanted to start these posts with a site I think is doing a great job for this cause. While the site is obviously aimed at teens, it’s neither too flowery nor trying too hard to be cool. Really impressed overall.

What do you think? Will you take the ItCanWait pledge? (Hashtag: #itcanwait)

“No text message, email, website or video is worth the risk of endangering my life or the lives of others on the road. I pledge to never text and drive and will take action to educate others about the dangers of texting while driving. No text is worth the risk. It can wait.”

I hope that you not only take the pledge, but spend some time exploring the interactive site. I highly recommend checking out itcanwaitsimulator.org. Have a safe week and I’ll be checking in again soon!

Editor’s Note:  April is National Distracted Driving Awareness Month. This year, Be Car Chic and AT&T have teamed up to spread the word on distracted driving. Learn more about the Distraction Free Fridays campaign and pledge to ‘put the device aside and focus on the drive’.

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Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.