BY Chris Baccus | Contributor & Automotive Marketing Expert We…
Good morning and happy Tuesday from the Big Apple! I’m here for the New York International Auto Show (#NYIAS on Twitter), which runs from March 27 and 28 (press days) through April 7 (for the public).
First stop, the Grand Hyatt
Kicking off the show is the NADA and J.D. Power Automotive Forum. I’ve had the pleasure of attending two of these day-long conferences already, and I recommend it. This is a high-value event for dealers, manufacturer representatives and anyone working close to the auto industry.
The lineup focuses heavily on the financial and economical factors impacting the industry. From sequestration to Wall Street, the Automotive Forum should provide insights at a macro level. The Forum will also address the state of the dealership today and how to reach customers more effectively through online and mobile technologies.
You know I love to live tweet events, so I’ve taken the liberty of embedding the Forum’s hash tag below so you can follow the conversation right here – and even participate if you want.
The first press days are tomorrow, so stay tuned for details to come in Part II!
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