Makeup artist, VW remind women beauty is in eye of the driver

This morning, the Today Show spotlighted a recent PSA from Volkswagen and a well-known beautician who gives video makeup tutorials that has garnered nearly half a million views since April. The network show has often covered the topic of distraction behind the wheel, particularly when it comes to teen drivers. In a recent poll on their website, more than 85 percent of respondents said that they don’t text and drive because it’s not worth the possible consequence of death.

What I like best about this video is that it’s not overtly about driving distracted. It looks just like the other makeup how-to videos Nikkie Tutorials provides, but there’s a twist at the end. Watch to find out.

Kudos to Nikkie de Jager and VW for putting together a powerful message that didn’t need to be gory to make a point. There’s enough shock factor for the demographics who would be watching this video – young women who are also likely to be new drivers.

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Melanie Batenchuk

About Melanie Batenchuk

Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.

One Response to “Makeup artist, VW remind women beauty is in eye of the driver”

  1. Wow…you’re spot on that it’s powerful without being gory to make a point. Really glad you posted this!