The first policy media day of the Washington Auto Show…
The Lexus Fashion Workshop recently challenged four top-notch designers to combine the ultimate in cars with the ultimate in fashion. Drawing inspiration from a completely disassembled Lexus CT hybrid, the designers forged beauty out of more than 2,000 unrecognizable parts and pieces of the 90 percent recyclable car.
According to the automaker’s news release, the four pieces will be highlighted in a six-page spread in the January 2012 issue of Vogue magazine. Feasting your eyes on editorial photos not enough? The collection will be on display at the end of this week during the prestigious Art Basel Miami Beach show. Learn more on their website here.
Vice president of Lexus marketing, Brian Smith, had this to say about the initiative: “Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is ‘Engineering Amazing’ or maybe more appropriately, ‘Engineering Unexpected’,” he said. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”
Now that is how to be car chic!
Here’s a video from VogueTV that describes the initial challenge. Scroll down to see the final product.
Disclaimer: The author provides strategic communications services for organizations that represent the auto industry, including Lexus. The views expressed in this post are solely the author’s and were not solicited by any third party.
- Lexus Fashion Workshop designers make car parts fashionable (autoweek.com)
- Lexus Fashion Workshop: Couture from Car Parts? [Slideshow] (blogs.wsj.com)
- Who buys cars for surprise Christmas gifts? (kottke.org)