People deem the plural of Prius as “Prii”

Toyota Prius Plug-In Hybrid

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After a six-week campaign and more than 1.8 million votes, the public has chosen to pluralize the Prius by calling two or more of Toyota’s hybrid vehicles “Prii.”

This version of the word earned 25 percent of the vote, shutting out other variations like Prium, Priuses, Prien, and Prius. Toyota made the announcement earlier today at the conclusion of the 2011 Chicago Auto Show.

While the campaign may have been short, the debate has lasted since the original Prius arrived on the scene 10 years ago. Now, Toyota has introduced to the marketplace an entire family of Prius vehicles, er Prii. (That’s going to be difficult to get use to saying.)

The full line will soon include the Prius plug-in hybrid vehicle (PHV), and the Prius v and c concepts. These hybrid additions will adhere to the Prius mantra of good fuel economy, low emissions, and proven gas-electric technologies.

Well, that’s a wrap on the plural of Prius campaign. Thanks for following along with Be Car Chic and for helping Toyota make this decision by voting.

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Melanie Batenchuk

About Melanie Batenchuk

Melanie Batenchuk founded Be Car Chic in 2009 as a way to help consumers make smart decisions when buying and selling their cars. Her prior work at the dealership, trade association and manufacturer levels has provided her a deep understanding of the complex facets within the auto industry, making her a leading woman in her field.

5 Responses to “People deem the plural of Prius as “Prii””


  1. Tweets that mention People deem the plural of Prius as “Prii” « Be Car Chic -- - February 20, 2011

    […] This post was mentioned on Twitter by Bill Prosperi, Melanie Batenchuk. Melanie Batenchuk said: RT @becarchic: People deem the plural of Prius as "Prii": @Toyota #prius #prii […]

  2. Toyota’s 1 millionth Prius: What does it mean? « Be Car Chic - April 6, 2011

    […] Toyota announced that it has officially sold one million Prii (yes, that’s the plural of Prius) in the United States. The eleven-year-old has gone through three makeovers and remains the top […]

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