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The first press day at the North American International Auto Show (NAIAS) in Detroit, Mich., was packed with news from automakers. Included in the flurry of announcements was a juicy projection from Toyota. The manufacturer plans to expand the Prius…into an entire brand. What we know as “a” Prius will become a whole line of them. Think of it as the hybrid-version of Scion but with a truck, a station wagon, and a CUV thrown in the mix. Sounds pretty gutsy, right?
But growing “a” Prius into multiple cars results in a grammar conundrum. If you know me (or if you’ve ever read my Twitter bio), then you know that I’m a fan of correct grammar. (I can sense that this post will be carefully proof-read after having made that statement.) Four years of Latin in high school make this challenge particularly tricky for me because I know what the correct ending should be.
Toyota has launched a campaign via clever Schoolhouse Rock inspired video that asks people to help the car maker determine the plural for “Prius.” While I know which ending my Latin teacher would want me to select, I’m leaning in another direction.
Here’s the deal. We have exactly one month from today to help Toyota solve the plural Prius puzzle. Toyota will announce the official name of the Prius line on February 20 at the Chicago Auto Show. I’ll be tracking the campaign here on Be Car Chic blog and @BeCarChic, so subscribe for email updates here and follow me on Twitter to receive the latest news.
Take a look at the video below and then vote for your favorite manifold term for the future Prius line on Toyota’s website. Will you choose Prii, Priem, Priuses, or just plain ole Prius? Let me know which way you voted in the comments!
- Video: Toyota asks, what is the plural of Prius? (autoblog.com)
- Toyota asks for help deciding plural of Prius (adweek.blogs.com)
- Toyota Searches for a Plural for Prius (ecogeek.org)
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