Super Bowl 50 Auto Ads | 6th Annual “He Said, She Said” Analysis with Chris Baccus

Several mainstays sat out of Super Bowl 49, but with an industry still high on 17.5 million vehicle sales in 2015, it’s no surprise that this year’s Big Game was stacked with automotive spots. Everyone — from Acura to MINI to first-timer Buick to regulars like Hyundai and Kia — played up the positive buyer’s […]

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2017 Hyundai Elantra Ltd rock

#NewElantra | Hyundai’s 2017 Elantra delights and surprises

Hyundai is standardizing features in the compact car segment that we’ve never witnessed before. The sheer amount of technology and traditionally luxury features found on the 2017 Elantra should make this sedan a no-brainer for those looking to the traditional small four-doors from Toyota, Nissan, Ford, and even perhaps Honda. We spent the day driving […]

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Nancy Gammon of Simply Real Moms, Scotty Reiss of SheBuysCars, and Melanie Batenchuk of Be Car Chic get a feel for the Lexus collection. | Image credit: Jessica Walker for Lexus

“Lexus Wear” could be a ratio changer for women sales associates at Lexus dealerships nationwide

Lexus could be changing the cookie-cutter, corporate dress code at its dealerships around the country. The luxury carmaker has partnered with a high-end, classic fashion retailer–the brand has not yet been disclosed due to ongoing negotiations–to provide a line of stylish, sophisticated outfits for female sales associates to choose from as part of their work […]

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Image credit: VW

Test Drive | 2016 Passat SE 1.8T with Technology

Weeks after the unveiling of the fully revamped 2016 VW Passat in New York City, including some amazing tunes provided by Lenny Kravitz, an event that coincidentally was in sync with initial reports of the company’s diesel testing woes, Volkswagen hosted Be Car Chic and several other local media at its Virginia headquarters for a […]

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Image credit: Mazda

2016 Mazda CX-3 | Small in stature, spunky in design

It’s no secret that small crossovers are no longer a small segment in the market. Each manufacturer has its own take on what a compact ute should be, how it should look, drive and function for consumers who find themselves in between a four-door sedan and a full-on SUV. Mazda first addresses this market segment […]

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My Experience Selling to AutoTrader and Craigslist Buyers

Last month, after a delicious taco lunch with a good friend and fellow automotive enthusiast, I decided to finally list my 2007 BMW 335i convertible. I ordered the car the way I wanted it back in 2007. I babied this car and thought I’d keep it longer than eight years, but things changed after a […]

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Acura Precision Concept rear

Technology, flagship vehicles dominate in Detroit

Upon entering Cobo Hall in downtown Detroit, the message was crystal clear: the auto industry is back. With a record-breaking 17.5 million unit year behind us, automakers pulled out all the stops for the 2016 North American International Auto Show (NAIAS). Displays reached near the convention hall ceiling, featuring mega-sized digital screens running video full-time, […]

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Image credit: Jessica Walker for Lexus

Lexus puts Ladies on the racetrack for RC F, GS F Performance Drive

Joined by 20 women who cover topics ranging anywhere from fashion to fitness to cars, I was part of an elite group that Lexus commissioned for a ladies-only first wave of their 2016 GS F launch in Palm Springs, Calif. Not only would this be a women-centric media briefing, but it would also include a […]

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Image credit: VW

2016 VW Passat | Apple CarPlay step-by-step demo

Volkswagen has made syncing your smartphone with its redesigned, Tennessee-built Passat as easy as pie. During a first drive event at VW’s headquarters in Herndon, Va., we experienced the 2016 Passat and its plethora of technology. VW piqued my curiosity with the installation of Apple CarPlay in this vehicle. It is the first opportunity I […]

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Kia NBA logo

Experiencing Kobe’s last game in D.C. with Kia, official auto partner of the NBA

I learned at a young age not to do things that I’m not naturally inclined to be good at… …like basketball. I must have been six or seven years old when I asked my parents to join my school’s co-ed basketball team. (Trust me, this was the first of many examples from my childhood where […]

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Image credit: Ron Sessions

2016 Honda Civic Sedan | Fun-to-drive compact, reloaded

By Ron Sessions, Contributing Editor Successful do-overs aren’t that common in the auto space. Flub an intro on an all-new model and the razor-sharp competition will close in for the kill. The last-gen Honda Civic was the child of the worldwide recession in 2008-2009. Its focus was on cost-cutting for the mass market, chasing Corolla. […]

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Image credit: Honda

2016 Honda HR-V Review | Compact and Capable

Compact utility-focused vehicles are becoming ubiquitous in the auto industry’s quest to achieve maximum fuel efficiency without forgoing practicality. Honda recently introduced its latest endeavor to reach this goal in its 2016 HR-V crossover. We tested the five-door all-wheel-drive EX-L with navigation. Refreshingly, nearly all features came standard at no extra cost, ringing in at […]

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Image credit: Kia

Driven First: 2016 Kia Optima SX

Though it may not be obvious from the outside, Kia has completely overhauled its game-changing Optima from the inside. Packed with technology features found on its upscale Sorento SUV and K900 full-size sedan, the Korean brand remains dedicated to keeping its prized mid-size offering neck-and-neck with the competition. And in this segment, the competition is […]

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Muddy Jeep Renegade badge

Muddin’ in the rain with Autobytel’s Dan Gray | 2015 Jeep Renegade Trailhawk 4×4

Melanie Batenchuk and Dan Gray of Autobytel ride along with Jeep’s Jim Morrison to take the Renegade through an off-road gauntlet. We hit the muddy trails surrounding the raceway at Summit Point as part of a recent Fiat Chrysler Automobiles (FCA) event. The 2015 Jeep Renegade Trailhawk 4×4 is a real Jeep, and we’ve got […]

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MotoMan Be Car Chic Kia Optima

Aspen, Vail and the 2016 Kia Optima

Melanie Batenchuk joins MotoManTV for an adventure in the Rocky Mountains, hitting up Aspen, Vail and the Continental Divide in the all-new 2016 Kia Optima. On our journey, Melanie and MotoMan debate the design and driving dynamics of the new Optima, and continue their fried chicken rivalry. This is an episode of MotoManTV you don’t […]

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Toyota goes ‘Back to the Future’ with Mirai Fuel Cell Vehicle

Today is the future. If you have been online today, then you definitely know it’s Back to the Future day where we are all supposed to get excited about hoverboards, future Pepsi, and self-lacing Nike shoes. Ford will let you order a fake Flux Capacitor for a mythical $1.2 million dollars using their Build & […]

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MotoMan Be Car Chic Kia Optima

MotoManTV previews technology on 2016 Kia Optima

We’re back collaborating with our friend MotoMan! We will join MotoManTV later for an in-depth look at the Kia Optima in Aspen. But first, check out his tech review of the all-new 2016 Kia Optima SX: Done watching? Head over to MotomManTV’s YouTube page and hit the “subscribe” button! Stay tuned for more updates from […]

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Be Car Chic is Going to Germany!

As you may know, our contributor Whitney Ramirez recently entered a contest for a chance to become a Social Media Ambassador for the German National Tourist Office (GNTO) … and she won! That means Be Car Chic is going to Germany! THANK YOU! THANK YOU! THANK YOU! We would like to share our sincerest gratitude […]

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Google car

What marketing segments may look like for the autonomous car

BY Chris Baccus | Contributor & Automotive Marketing Expert We have recently witnessed one of the most significant changes in the auto industry since the Model T and the assembly line: the electric car. The electric power of a car wasn’t the big shift since early electric car production began in the 1880s. No, it’s […]

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How I Drive | Kim Orlando, founder of SheBuysCars

We first met Kim Orlando at an automotive media event. It didn’t take long for us to enjoy her bright smile and great sense of humor, and as it turns out, she’s a pretty talented entrepreneur as well! Kim has founded, and as part of that career. So, what’s her driving style? […]

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